Google AdWords interface with a rising performance graph showing campaign metrics over time
Google AdWords

How to Interpret Your AdWords Quality Score to Improve Your Campaign

A digital marketing campaign is made up of many different elements, including ads that are meant to connect…

April 6, 2018 · 4 min
Arrow-shaped sign with the word Success carved into wood, symbolising digital marketing results
Branding

How Brand Awareness Increases ROI

Branding is one of the most important marketing strategies nowadays. Branding helps businesses stand out in a crowded…

April 3, 2018 · 6 min
Woman typing on a tablet displaying the Google search homepage with an on-screen keyboard in a cafe setting
Community

What Google’s Mobile First Index Means for Your SEO Campaign

Google is going through a metamorphosis just like its internet users. As people have moved from using desktop…

March 30, 2018 · 7 min
Concert crowd with raised hands facing a band on a brightly lit stage, illustrating live event ticket sales
Google

Google AdWords Changes: Ticket Reseller Certifications

Google Ads (formerly AdWords) requires businesses selling event tickets to get certified before running ads. This policy has…

March 27, 2018 · 21 min
Person writing notes on a notepad beside an open laptop at a desk
Google

Duplicate Content – The Consequences, How to Avoid it, and How to Fix it

Duplicate content is often widely misunderstood among SEO practitioners; it is either a cause of considerable concern or…

March 23, 2018 · 5 min
Illustrated hand holding a smartphone with a map pin on a street map, representing local SEO campaigns
Digital Marketing

How to Have the Best Local SEO Campaign

Local businesses rely on a variety of different tools and techniques to bring in customers. One of the…

March 16, 2018 · 5 min
YouTube homepage on a laptop screen with YouTube logo, illustrating YouTube SEO ranking factors article
Digital Marketing

What are YouTube SEO Ranking Factors You Need to Know

You may find this hard to believe, but YouTube is the second biggest search engine right behind Google,…

March 13, 2018 · 5 min
Google My Business logo showing a blue storefront icon with the Google G and the text Google My Business
Local SEO

The Essential Guide to Optimising Google My Business Listings

When you create your company’s web page it’s normal to go in with confidence and high hopes that…

March 9, 2018 · 4 min
Three Scrabble tiles spelling SEO on a wooden surface, representing search engine optimisation concepts
Digital Marketing

SEO Mistakes That Could Result in a Google Penalty

The goal of SEO is to raise a website’s profile and prominence in search engine results. To do…

March 6, 2018 · 5 min
Hand holding a 3D WordPress logo icon against a light background
Web Development

10 Best WordPress Plugins in 2018

WordPress websites are amongst the quickest and easiest web properties users can set up and then maintain. While…

March 3, 2018 · 6 min
Smartphone propped on a laptop showing a video call, with a cinema website open in the background
Branding

5 Unique Ways to Increase Your Brand Awareness in 2024

Brand awareness is increasingly important for your business and especially so for your Search Results in Google. First,…

February 27, 2018 · 6 min
Smartphone resting on a keyboard displaying a social media app with platform icons including Twitter and LinkedIn
Digital Marketing

Advantages of Multichannel Marketing

Nowadays, online consumers have more options than ever. They can interact with various businesses wherever they choose, and…

February 26, 2018 · 7 min