Grid of circular social media platform icons including Facebook, LinkedIn, Twitter, YouTube, Instagram and Google+
Branding

Social Media Basics: 8 Key Principles for Developing Brand and Product Awareness

Converting new leads and customers is practically impossible without widening your brand's reach. And while paid advertising works…

November 20, 2024 · 19 min
Pile of colourful 3D hashtag symbols in pastel shades illustrating branded hashtag strategy on social media
Branding

Brand Credibility: Simple Digital Marketing Tactics for Boosting Brand Perception

What makes someone choose your business over the competitor down the street (or across the internet)? Yes, price…

August 1, 2024 · 18 min
Arrow-shaped sign with the word Success carved into wood, symbolising digital marketing results
Branding

How Brand Awareness Increases ROI

Branding is one of the most important marketing strategies nowadays. Branding helps businesses stand out in a crowded…

April 3, 2018 · 6 min
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Branding

5 Unique Ways to Increase Your Brand Awareness in 2024

Brand awareness is increasingly important for your business and especially so for your Search Results in Google. First,…

February 27, 2018 · 6 min
different colored pastels
Blogger Help

The Science of Colour Use In Marketing

The sense of sight is the strongest developed sense in most humans. It is, therefore, no surprise that…

January 12, 2018 · 5 min
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Branding

The 10 most successful brands in the world and what they’re doing right

There are some companies that always seem to be a few steps ahead from the rest. Their products…

April 13, 2017 · 11 min
Branding

How To Create Your Own Branded Hashtag

Hashtags are a great thing to capitalize on when you’re using Twitter. They’re a great way to connect…

March 29, 2017 · 6 min
Collage of well-known global brand logos including Nike, Google, McDonald's and Apple
Branding

Top 10 Branding Mistakes To Avoid

When consumers are looking to purchase a product, often the final factor helping the decision is a preferred…

March 28, 2017 · 11 min
Branding

10 Brands Doing Instagram Marketing Right

More and more businesses are starting to realize the advantage of being active on Instagram. It’s no longer…

March 27, 2017 · 7 min
Apple MacBook on a wooden desk beside a notebook and smartphone, representing building a stronger online brand
Branding

How to create a stronger online brand

If you’re running a business, you’ll want to ensure you’ve got a strong presence online. Having a strong…

March 14, 2017 · 10 min
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Branding

Top Directories To Submit Your Business In 2015

Note: this list has been updated in 2017. Make sure to check out all the lists to see…

September 14, 2015 · 6 min
Vintage CRT television set against a plain wall, representing traditional advertising media
Branding

Advertising… cutting the waste and increasing accountability.

There’s a saying in “traditional” media advertising (TV, print, radio) that goes: “only 50% of all advertising works.…

February 10, 2014 · 2 min