Author: ben
Marketing toolbox guide: What should you use in your industry?
When you’re running a business, you always want to know the perfect marketing strategy. What type of marketing…
How to use urgency to increase conversions
If you’re running an e-commerce website, you’ll want to ensure you’re making as many sales as possible. So…
How to protect your WordPress website from security threats
If you’re using WordPress for your website, you’ll want to know how to ensure your site is completely…
What you need to know about copywriting in 2017
It’s 2017 (updated) 2024, and it seems that content is still (and still now) king. So what exactly…
How to tell a client they’re wrong
We all want to keep our customers pleased and happy. After all, that’s what will help make them…
The most common WordPress SEO mistakes
You’ve joined WordPress and you’ve started to make your website. However, there are simple mistakes you could be…
What is negative SEO and how can you protect against it?
Ever noticed your website has suddenly and unexpectedly dropped in rankings? Do you have an increase in links…
How to do a social media audit
You’ve been posting to your business’ social media accounts, but is that effort actually making any impact?…
Matter Solutions’ End of Financial Year Deal
It’s nearing the end of the financial year, which means it’s the perfect time to reflect on your…
When Keywords Are Not Enough, SEO Needs More
Once upon a time keywords were a dominant force in the SEO world. Day-to-day optimization tasks involved how…
How to estimate the value of your keywords
Keyword research is one of the most important aspects of an SEO campaign. After all, if it’s undertaken…
How to improve customer retention on social media
Social media is a great way to keep engaged with customers. But do you know how you can…