Google AdWords

5 Common AdWords Mistakes You Need To Avoid

When you’ve spent time, effort and money on an AdWords campaign, you’ll want to know that it’s worth…

May 9, 2017 · 7 min
Blogger Help

A complete guide to B2B Blogging

Considering adding a blog to your website? Don’t really know what it involves? We’ve put together a complete…

May 8, 2017 · 9 min
Website Hosting & Security

How to avoid getting your PayPal account hacked

How secure is your account? Why write about this? I’m a search marketer and web tech guy so…

May 5, 2017 · 8 min
Copywriting

What is direct marketing and does it actually work?

Everyone has witnessed a direct marketing campaign at some stage, even without consciously realising it. The mail we…

May 4, 2017 · 10 min
Digital Marketing

Uncover your unique value proposition

A unique value proposition (UVP) is something that is vital for every business. It could be the difference…

May 3, 2017 · 9 min
Website Design

5 Reasons Why You Shouldn’t Use Sliders On Your Website

Sometimes people are very persistent on what features they want added to their website. One of the most…

April 28, 2017 · 5 min
Flat-design illustration of five people in a marketing strategy meeting with thought bubbles showing analytics, ideas and goals
Digital Marketing

Top Five Marketing Tips for Start-Ups

So, you’re entering the world of business? Perhaps this is your very first outing, or perhaps you’ve had…

April 27, 2017 · 24 min
Three Scrabble tiles spelling SEO arranged on a rustic wooden surface
Search Engine Optimisation

What is a sitemap and why do I need one?

Do you have a sitemap on your website? Do you know why you need to have one and…

April 26, 2017 · 6 min
Laptop screen showing two webpage layouts side by side labelled A and B for split testing comparison
CRO

The Importance of A/B Testing

A/B testing is a fantastic way to ensure you’re getting the most out of your promotional campaigns. After…

April 24, 2017 · 8 min
Google logo mounted in large colourful letters on a grey tile wall
Google

What Causes A Google Penalty and How To Recover

If there’s one thing you don’t want to hear in the SEO world, it’s that you’ve been hit…

April 21, 2017 · 8 min
Social Media

Social Media: When do you call the professionals?

Let me tell you a scary tale… …No, not that one. Luckily enough for you, this story does…

April 20, 2017 · 6 min
Hands typing on a laptop with a credit card in hand, illustrating online purchasing and conversion rate improvement
CRO

How you can double your conversion rate

When you’ve made an investment in a website and marketing, you want it to pay off. So when…

April 19, 2017 · 9 min