Google AdWords logo with blue and green A icon on a four-colour Google-branded background
Digital Marketing

That time the ClickCease stuffed up, picked up the phone and put things right!

UPDATE (+3 days later) - Everything got resolved and we’re happy. Credit where credit is due, a big…

February 7, 2023 · 8 min
Google AdWords interface with a rising performance graph showing campaign metrics over time
Google AdWords

How to Interpret Your AdWords Quality Score to Improve Your Campaign

A digital marketing campaign is made up of many different elements, including ads that are meant to connect…

April 6, 2018 · 4 min
Concert crowd with raised hands facing a band on a brightly lit stage, illustrating live event ticket sales
Google

Google AdWords Changes: Ticket Reseller Certifications

Google Ads (formerly AdWords) requires businesses selling event tickets to get certified before running ads. This policy has…

March 27, 2018 · 21 min
Google AdWords

What are the 10 Most Expensive AdWords Categories and Why are They So Expensive?

Google has earned their reputation as one of the behemoths of the tech industry. What other company commands…

February 2, 2018 · 5 min
Google AdWords

Why I Hate The New AdWords Interface – And Why That Doesn’t Mean You Will Too

Our 2017 Google Ads Management guru gave us his experience with Google Ads Interface and Ben has updated…

December 15, 2017 · 10 min
Copywriting

5 Top AdWords Copywriting Tips

When you’re trying to write copy for your AdWords campaigns, it can sometimes be tricky to know exactly…

July 19, 2017 · 5 min
Google AdWords

The most successful AdWords accounts and what they’re doing right

It’s sometimes hard to manufacture the perfect AdWords campaign. After all, you have so little to work with.…

July 14, 2017 · 8 min
Google AdWords

How to estimate the value of your keywords

Keyword research is one of the most important aspects of an SEO campaign. After all, if it’s undertaken…

May 12, 2017 · 5 min
Google AdWords

5 Common AdWords Mistakes You Need To Avoid

When you’ve spent time, effort and money on an AdWords campaign, you’ll want to know that it’s worth…

May 9, 2017 · 7 min
Illustrated desktop monitor displaying a video platform with a playlist of colourful play buttons
Google AdWords

A Guide To YouTube Advertising

With Facebook Ads and AdWords, it’s easy to forget there are other forms of advertising online. One of…

April 10, 2017 · 9 min
Downward arrow over US dollar bills, representing financial loss from poor conversion rates
CRO

Conversion Rate Optimisation: Why You’re Losing Customers

You're losing customers because your website isn't converting the traffic you already have. Visitors land on your site,…

March 9, 2017 · 27 min
Person pointing a stylus at a traffic sources pie chart and line graph on a tablet, illustrating AdWords budget analysis
Google AdWords

How to approach managing a ‘limited by budget’ AdWords Account

As an expert in AdWords Management London Ben has some advice to improve your Google Ads campaigns when…

February 13, 2017 · 9 min