Printed analytics dashboard reports on a desk with keyboard and phone, representing Facebook Ads and AdWords ROI tracking
Facebook Ads

Facebook Ads + AdWords: Doing both efficiently for more ROI

Facebook and Google are the obvious choices for businesses looking to run ads. After all, Google processes over…

January 17, 2017 · 10 min
Hand drawing an upward-trending bar and line graph representing AdWords campaign growth
Google AdWords

The 8 Free Tools to Build Your Best AdWords Campaign

So you’re ready to take the first steps in building your best AdWords campaign? It’s important to remember…

December 23, 2016 · 13 min
Vintage alarm clock on a blurred background, illustrating managing AdWords in 10 minutes a day
Analytics

How to Manage your AdWords in 10 minutes a day

Provided you have an AdWords professional set up your Google AdWords account, Tag Manager and Analytics, managing your…

November 17, 2016 · 8 min
Google AdWords

How To Audit Your AdWords Account

You’ve setup your Google AdWords account in hopes of increasing awareness and, more importantly, sales. The last thing…

November 16, 2016 · 8 min
Tablet and printed analytics reports on a desk showing Google Analytics dashboard data and statistics
Analytics

Anatomy of an AdWords Account

So you’ve heard about Google AdWords, but you’re not really sure what it is? Why should you even…

November 15, 2016 · 12 min
Facebook logo with a cursor pointer, illustrating the Facebook vs Google Ads comparison
Facebook Ads

Clash of the Titans: Who’d Win a Fight Between Google AdWords & Facebook Ads?

You’ve got your business established, the website is performing nicely, it just needs a little extra promotion. There’s…

November 9, 2016 · 12 min
Google AdWords

6 New Adwords Changes to Rock Your Socks

We all know that Google has a bit of a phobia about standing still - our search engine…

May 27, 2016 · 12 min
Google AdWords

Right Side Down – The Full Rundown on What Google AdWords Changes Really Mean

Guess what everybody, Google has had a shake up! It’s always exciting when the world’s biggest search engine makes…

February 24, 2016 · 12 min
Facebook Ads

Customer Match – Google Vs Facebook

For a long time now, Facebook has allowed advertisers to use a tool called Custom Audiences, which allowed…

November 12, 2015 · 7 min
Flat illustration of a magnifying glass over a keyword search bar surrounded by digital marketing icons on yellow background
Google AdWords

AdWords – Structuring a Campaign

Deciding how to structure a client’s account into campaigns means that you need to understand what settings can…

June 6, 2012 · 2 min
Google AdWords

Google Testing New Adwords Layout

Google is testing a new ad layout in the search results, with ads appearing at the top and…

August 10, 2011 · 2 min
Flat illustration of an SEO webpage, desktop monitor showing a 70% growth chart, a clock, and a folder on a purple background
Google AdWords

Can AdWords help your SEO?

Last Friday we talked about how SEO can help you in pay-per-click advertising. What about the other way round?…

May 24, 2010 · 1 min